Revoluciona tu corazón

Yamaha del Sur and Motoblu wanted something no Yamaha dealer in the region had done: produce their own brand experience for their best customers, a five-stop ride across the Aburrá Valley.

My part was the whole graphic system. Each rider’s jersey, bag, cap and route licence; the seven banners of Yamaha’s evolution in Bello; the welcome boards at every stop; the San Javier mural; the Caldas sign and mailbox; the sticker and the voucher.

43 riders, 45.5 km in convoy and zero incidents.