LUUM

LUUM is a human centric lighting system for high-end homes in Medellín. The home’s light follows your circadian rhythm: bright and cool in the morning to wake you with energy, neutral white mid-morning for focus, warm amber as the afternoon falls to tell the body it is time to slow down, and a minimal glow at night that protects your rest.

It also connects to your wearables, like a smartwatch or a ring. It reads how you slept, your energy and your recovery, and tunes the color temperature and intensity of each space to what your body needs that day. It is not a scene someone programs: it is light that stays with you from the moment you open your eyes until you sleep again.

We developed the value proposition, the stage-by-stage operation and the identity.