La Fiesta del Pueblo

The brief asked for a party. Decoding it led somewhere else: small-town nostalgia, the silleta, the shaved-ice cart, the hand-painted sign. That became a fair-style graphic system in flag yellow, red and blue, sign-painter type and local sayings, rolled out across flyers, wristbands, wayfinding, stickers and the venue itself. People did not go to a party, they walked into a town.